Our brand

Rolls-Royce Named Number One Business Superbrand 2011

In the annual survey announced by Superbrands, Rolls-Royce Group plc has been announced as the top business brand. Between 1200-1600 brands are considered by The Centre for Brand Analysis.

‘Taking top spot this year, as we last year predicted it might, is one of Britain’s few remaining global engineering success stories: Rolls-Royce group. Having occupied second place for the last two years – and having been in the top 10 every year since 2007 – it finally takes the number one position,’ said Superbrands in their summary of the survey results.

Superbrands Summary

Superbrands commissions independent research to identify the UK's strongest brands. Their annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers.

Superbrands was founded in London in 1995. They are now a global business operating in over 50 countries worldwide. They compile a Business Superbrands survey on the UK's strongest B2B brands. The results of the survey are published annually in February.

For more information see www.superbrands.uk.com

Rolls-Royce is one of the most well-known brands in the world

Our name is one of our most valuable assets. It helps open doors, it attracts talented people, it differentiates us and it is a reassurance of trust in our technical capability.

Today, our brand means more than engineering excellence. It is a standard of quality across all our activities. Our brand guides our actions and behaviours and the way we present ourselves to the world as a leading-edge, international power-systems business.

It is at the heart of everything we do and everything we say. As a global company, active in 50 countries with governments, partners, customers and suppliers, having a strong, consistent brand is a great asset.

Great brands are driven by a powerful central organising thought.

'To be Trusted to Deliver Excellence’ is our central organising thought. It is what we aspire to become. It is the embodiment of the promise we make to our customers. In today’s competitive environment, it is not enough to build great products: our customers are looking to us to deliver the best in service solutions. When we do, we build enduring relationships with our customers, partners and other stakeholders.

As the emphasis shifts towards transparency and high standards of governance and ethics, the integrity of our brand demonstrates our commitment to providing clean, affordable power to drive economic and social development in a responsible way.

Our values

• Reliability – our customers place their trust in us. We are committed to responding to their needs and the needs of those we work with.
• Integrity – at the heart of the way we operate and behave.
• Innovation – we strive to be open minded and flexible in our work. A forward-thinking culture creates a well-managed and contemporary organisation that is always seeking to improve