Our name is one of our most valuable assets. It helps open doors, it attracts talented people, it differentiates us and it is a reassurance of trust in our technical capability.
Today, our brand means more than engineering excellence. It is a standard of quality across all our activities. Our brand guides our actions and behaviours and the way we present ourselves to the world as a leading-edge, international power-systems business.
It is at the heart of everything we do and everything we say. As a global company, active in 50 countries with governments, partners, customers and suppliers, having a strong, consistent brand is a great asset.
Great brands are driven by a powerful central organising thought.
'To be Trusted to Deliver Excellence’ is our central organising thought. It is a challenge we need to live up to every day in everything we do. It is the embodiment of the promise we make to our customers. In today’s competitive environment, it is not enough to build great products: our customers are looking to us to deliver the best in service solutions. When we do, we build enduring relationships with our customers, partners and other stakeholders.
As the emphasis shifts towards transparency and high standards of governance and ethics, the integrity of our brand demonstrates our commitment to providing clean, affordable power to drive economic and social development in a responsible way.
Trusted to deliver excellence
Trust – never assume trust, we must earn it, each and every day. Trust is awarded by our customers. We cannot build strong relationships amongst ourselves or with our customers without it.
Deliver – we are only as good as our last success. Believing that we are good, is not good enough, our customers must share our belief. They should benefit from our successes and recognise that what we say, we do.
Excellence – this must be our standard. A way of life, the way that we operate. Believing that whatever we do today can always be bettered.
Reliability – our customers trust us implicitly. We are committed to delivering and to responding to the needs of those we work for and with. Whatever we do will be at a high standard and provide value for money.
When our customers and colleagues look us in the eye, they must feel assured that we can always be relied upon to do what we say we will do, to be focussed on their needs and to be driven to create the right solutions for them.
Integrity – at the heart of the way we operate and behave and also in the quality of the products and services we deliver.
Our knowledge and experience combined with integrity gives us a competitive edge. Our openness and honesty encourages strong and profitable partnerships with suppliers and customers alike.
Innovation – we must all strive to be open minded and flexible in our work. Our forward thinking culture will create a well-managed and contemporary organisation that is always seeking to improve.
Never be content to be part of the crowd, our ability to encourage new ideas and adopt creative solutions will stand us apart from our competitors.
Brand and identity guidelines
If you need advice on any aspects of our brand identity please visit our brand guidelines site.